Kelly Perry Shaw
About Kelly Perry Shaw
Kelly Perry Shaw is a Marketing Account Manager at Desert Schools Federal Credit Union, where she has worked since 2010. With a background in communication and media studies, she has successfully managed numerous projects and improved marketing processes over her career.
Work at Desert Schools Federal Credit Union
Kelly Perry Shaw has held the position of Marketing Account Manager at Desert Schools Federal Credit Union since 2010. In this role, she is responsible for managing print and production vendors across all marketing channels. Her work includes overseeing retail and wall wraps for branches. Shaw acts as the primary resource for the marketing department, facilitating meetings with both internal and external clients. She has successfully managed a significant number of projects, demonstrating her ability to handle complex tasks efficiently.
Previous Experience in Marketing and Content Management
Before her tenure at Desert Schools Federal Credit Union, Shaw worked at Healthways as a Content Specialist from 2007 to 2011. In this role, she contributed to content creation and management. Prior to that, she served as a Project Coordinator at Upper Deck for one year, from 2006 to 2007. These positions provided her with a foundation in project management and content strategy, which she has built upon in her current role.
Education and Expertise
Shaw studied at the University of Arizona, where she earned a Bachelor of Applied Science (BASc) in Communication and Media Studies from 2002 to 2006. Her education has equipped her with a strong understanding of communication principles and media strategies, which she applies in her marketing role. This academic background supports her expertise in managing marketing projects and improving processes within her department.
Process Improvement Initiatives
In her role, Shaw has played a significant part in process improvement by outlining the current creative process through Visio workflows. She has conducted interviews with clients to identify and address pain points, enhancing the efficiency of marketing operations. Her initiatives have contributed to streamlining workflows and improving project outcomes.
Project Management and Tools Implementation
Shaw has successfully managed over 350 projects within a five-month period, demonstrating her project management skills. She has implemented tools such as Workamajig and Robohead to facilitate project management. Additionally, she developed training modules for both internal and external clients, ensuring effective use of these tools within her organization.