Véronique Leboeuf
About Véronique Leboeuf
Véronique Leboeuf is the Conseillère Principale Marketing, Avantages Membre Et Partenariats at Desjardins, with over 15 years of experience in marketing and market intelligence.
Current Position at Desjardins
Véronique Leboeuf currently holds the position of Conseillère Principale Marketing, Avantages Membre Et Partenariats at Desjardins. She has been with Desjardins since 2014. In her current role, she focuses on member benefits and partnerships, utilizing her extensive experience in strategic marketing and market intelligence.
Previous Roles at Desjardins
Before her current role, Véronique Leboeuf worked at Desjardins as Conseillère Principale, Planification et Stratégies Marketing Mouvement from 2014 to 2018. During this time, she was based in Lévis, Quebec, and was responsible for strategic marketing planning, contributing to the company's overall marketing strategies.
Experience at National Bank of Canada
From 2010 to 2014, Véronique Leboeuf worked at National Bank of Canada. Initially, she served as an Analyste Principale and later as Conseillère, Intelligence de Marché. Her role involved specializing in market intelligence and analysis, providing valuable insights that informed the bank’s marketing and business strategies.
Role at Agences Masson Ltée
Before her tenure at National Bank of Canada, Véronique Leboeuf held a senior marketing role at Agences Masson Ltée Cosmétiques de Luxe from 2008 to 2010. As Chef Marketing, she focused on the luxury cosmetics sector, managing high-end products and contributing to the company’s market positioning.
Early Career at Imperial Tobacco Canada
Véronique Leboeuf's career began with a role as Représentante Commerciale at Imperial Tobacco Canada from 2006 to 2008. This early position in commercial representation laid the foundation for her subsequent roles in marketing and market intelligence.
Educational Background
Véronique Leboeuf holds a Master of Business Administration from Université de Sherbrooke, completed from 2009 to 2012. She also earned her bachelor's degree from HEC Montréal, where she studied from 2002 to 2005. Her educational background provides a solid foundation in business and marketing principles.