Nathasia Phang
About Nathasia Phang
Nathasia Phang is a Business Development Manager at Deskimo in Jakarta, Indonesia, where she has worked since 2021. With a diverse background in community management, digital marketing, and social media analysis, she has held various roles in notable companies including WeWork and Kesato & Co.
Work at Deskimo
Nathasia Phang has been serving as the Business Development Manager at Deskimo since 2021. In this role, she is responsible for driving business growth and developing strategic partnerships within the flexible workspace sector. Deskimo, a company backed by Y Combinator in the Summer 2021 batch, operates in Jakarta, Indonesia, where Nathasia has been instrumental in managing relationships with various enterprises. Her efforts contribute to enhancing the service offerings and overall member experience in a competitive market.
Previous Experience in Business Development
Before joining Deskimo, Nathasia held several positions that enriched her expertise in business development and community management. She worked at WeWork as a Community Lead and Partnership Lead from 2018 to 2021, where she focused on building partnerships and enhancing community engagement. Additionally, she served as a Product Owner at Codigo Cyberlin Metadata for one year, further developing her skills in product management and team leadership.
Background in Marketing and Social Media
Nathasia's career began in marketing and social media analysis. She worked as a Social Media Analyst at Kesato & Co for seven months in 2016, where she gained insights into digital marketing strategies. She also served as a Digital Marketer at Alunalun.id from 2016 to 2017, where she contributed to marketing campaigns. This background laid the foundation for her transition into community-focused roles.
Education and Expertise
Nathasia Phang earned a Bachelor of Arts (B.A.) degree from Universitas Multimedia Nusantara, completing her studies from 2010 to 2014. Her education provided her with a strong foundation in communication and media, which she later applied in various roles, including video production management at a local church. Her academic background complements her professional experience in business development and community management.
Career Transition and Development
Nathasia transitioned from video production to community and partnership leadership, showcasing her adaptability in career development. Her early experience in cinematography influenced her approach to managing community experiences. She has developed strategies to optimize service experiences based on member feedback, demonstrating her commitment to enhancing user satisfaction in the flexible workspace environment.