La Toya Cross
About La Toya Cross
La Toya Cross is a Communications and Content Advancement Specialist with a background in journalism and media production. She has produced notable projects, managed celebrity interviews, and contributed to various publications, currently working at the Detroit Symphony Orchestra.
Work at Detroit Symphony Orchestra
La Toya Cross has been serving as the Communications and Content Advancement Specialist at the Detroit Symphony Orchestra since 2022. In this role, she focuses on enhancing the organization's communication strategies and content development. Her work involves creating engaging narratives that resonate with the audience and promote the orchestra's initiatives.
Education and Expertise
La Toya Cross studied at Columbia College Chicago, where she earned a Bachelor of Arts in Magazine Journalism from 2004 to 2009. She also attended Specs@LTU, completing a Certificate in Television Broadcasting from 2003 to 2004. Her educational background provides her with a strong foundation in journalism, storytelling, and media production.
Background in Media Production
La Toya Cross has a diverse background in media production. She conceptualized and produced JETSuite, a live-to-tape artist performance series featuring notable artists such as Kofi Siriboe and Jamila Woods. Additionally, she has managed media and conducted interviews at high-profile celebrity red carpets and music festivals, showcasing her skills in live event coverage.
Professional Experience in Journalism
La Toya Cross has significant experience in journalism, having participated in the SPJ’s Reporter’s Institute, where she honed her skills in sourcing and storytelling through social platforms. She has also contributed to various publications, including N’DIGO Magapaper, Heed Magazine, and southsideweekly.com, demonstrating her versatility in writing and reporting.
Previous Roles and Contributions
Before her current position, La Toya Cross worked as a Producer for CultureShift at WDET 101.9 FM Detroit's NPR Station from 2019 to 2022. She also served as a Freelance Communications Assistant at High Style Marketing, Inc. from 2013 to 2014. In these roles, she collaborated with multimedia producers to create video features and moderated Q&A panels for special events, further expanding her professional skill set.