Cody Loyer
About Cody Loyer
Cody Loyer serves as the Senior Marketing Operations & Analytics Manager at Devo and has extensive experience in marketing operations and analytics across various companies. He has held multiple roles in the marketing field since 2016 and has been involved with several organizations, including Wizards of Ops and RevOps Co-op.
Work at Devo
Cody Loyer serves as the Senior Marketing Operations & Analytics Manager at Devo, a position he has held since 2023. In this role, he focuses on optimizing marketing operations and leveraging analytics to drive business growth. His work is based in Raleigh, North Carolina, where he contributes to the company's strategic marketing initiatives.
Current Roles and Responsibilities
In addition to his role at Devo, Cody Loyer is actively involved with Wizards of Ops and RevOps Co-op, where he has been a member since 2021 and 2023, respectively. He also participates in MarketingOps.com, further enhancing his expertise in marketing operations. His diverse roles reflect a commitment to advancing marketing strategies and operational efficiency.
Previous Experience in Marketing Operations
Cody Loyer has a background in marketing operations, having worked at SecurityScorecard as the Manager of Marketing Operations from 2022 to 2023. Prior to that, he held various positions at MercuryGate International, including Marketing Operations Analyst and Customer Success Manager. His experience spans multiple roles that emphasize his skills in marketing and analytics.
Education and Expertise
Cody Loyer studied at Western Michigan University, earning a Bachelor of Business Administration (B.B.A.) with a focus on Entrepreneurship, Finance, and Economics from 2011 to 2015. He also participated in a Study Abroad Program at CIMBA in 2013, where he studied Financial Management and Entrepreneurial Strategies. This educational background supports his expertise in marketing operations and analytics.
Career Progression
Cody Loyer's career began in logistics as a Logistics Account Executive at Total Quality Logistics in 2016. He transitioned to MercuryGate International, where he held multiple roles, including Business Development Representative and Marketing Operations Analyst. His progression through various marketing and operational roles has equipped him with a comprehensive understanding of the field.