Greg Acquavella
About Greg Acquavella
Greg Acquavella is the Director of Growth Marketing at Devo, where he develops and implements global marketing strategies. He has a strong background in demand generation and marketing management, with previous roles at MicroStrategy, Gryphon Networks, and Tompkins Trust Company.
Current Role at Devo
Greg Acquavella serves as the Director of Growth Marketing at Devo, a position he has held since 2023. In this role, he successfully creates and runs Devo's global Account-Based Marketing (ABM), digital, and field marketing strategies. His efforts consistently achieve a 50% marketing-influenced pipeline month over month. He also manages an agency that supports Devo's demand generation engine, ensuring alignment with the company's revenue goals.
Previous Experience in Marketing
Prior to his current role at Devo, Acquavella held several marketing positions across various organizations. He worked as a Senior Marketing Manager for Demand Generation at ExecVision from 2019 to 2020 and at Gryphon Networks from 2020 to 2022. He also served as a Marketing Officer at Tompkins Trust Company from 2013 to 2016. His experience includes managing demand generation strategies and maintaining communication with sales teams to uphold service level agreements.
Education and Academic Background
Greg Acquavella holds a Bachelor of Arts in Communication Studies and a Master of Science in Strategic Communications, both from Ithaca College. He also participated in Leadership Tompkins from 2014 to 2015. His academic background provides a strong foundation for his expertise in marketing and communications.
Board Membership and Community Involvement
From 2014 to 2016, Acquavella served as a Member of the Board of Directors for Downtown Ithaca Alliance. This role involved contributing to community development initiatives in the Ithaca, New York area, reflecting his commitment to local engagement and leadership.
Passion for Data Analytics and Cyber Security
Greg Acquavella has a deep passion for data analytics, cyber security, and sales engagement/enablement software. His extensive experience in these fields informs his marketing strategies and enhances his ability to drive results in his current and previous roles.