Stefanie Roberts
About Stefanie Roberts
Stefanie Roberts is the Manager of Digital Demand Generation at Devo in Boston, Massachusetts, where she has worked since 2021. With a background in content marketing and account management, she has held various positions in the marketing field, contributing to the development and execution of digital marketing strategies.
Current Role at Devo
Stefanie Roberts has been serving as the Manager of Digital Demand Generation at Devo since 2021. Based in Boston, Massachusetts, she focuses on generating new content ideas by collaborating with content and product marketing teams. Her role involves analyzing campaign and market data, including search trends and user behavior, to inform content strategies. Additionally, she coordinates with creative and web agencies to ensure the effective design, development, and execution of digital marketing campaigns.
Previous Experience in Marketing
Prior to her current position, Stefanie Roberts held several marketing roles. She worked as the Manager of Marketing Account Management at Houghton Mifflin Harcourt from 2018 to 2021. Before that, she was a Senior Content Marketing Strategist at Brafton Inc. from 2014 to 2016. Her earlier experience includes serving as a Corporate Account Manager at EquipNet from 2010 to 2014 and as a Content Marketing Manager at Castleford Content Marketing from 2016 to 2018.
Educational Background
Stefanie Roberts studied at Marist College, where she earned a Bachelor of Arts in Communications from 2005 to 2009. She later attended Australian Catholic University, where she studied History and obtained a Bachelor of Arts in 2008. Her educational background provides a foundation for her career in marketing and digital demand generation.
Digital Marketing Expertise
In her role, Stefanie Roberts is responsible for optimizing digital marketing channels. This includes bid optimization, A/B testing of creative and landing pages, and strategic budget allocations. She developed an agile campaign development framework to improve the efficiency of planning, execution, and measurement of integrated digital marketing campaigns, showcasing her expertise in the field.