Zoobia Waqas
About Zoobia Waqas
Zoobia Waqas serves as the Director of Global Field Marketing and Revenue Growth at Devo, where she has worked since 2022. With a background in marketing and operations, she has held various roles in the industry, including positions at Delphi and Wahl Media.
Current Role in Global Field Marketing
Zoobia Waqas serves as the Director of Global Field Marketing and Revenue Growth at Devo, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that drive revenue growth. Her responsibilities include overseeing field marketing initiatives and ensuring alignment with the company's overall business objectives. She operates from Cambridge, Massachusetts, and has been instrumental in implementing performance-driven marketing programs.
Previous Experience at Devo
Prior to her current role, Zoobia Waqas held multiple positions at Devo. She worked as the Marketing Programs Manager from 2018 to 2020 and then transitioned to the role of Sr. Marketing Programs and Events Manager from 2020 to 2022. In these positions, she developed innovative field and digital demand generation programs, including events, tradeshows, webinars, and digital campaigns. Additionally, she served as Sr. Manager of North American Field Marketing for a brief period in 2022.
Experience at Delphi
Before joining Devo, Zoobia Waqas worked at Delphi. She started as a Global Sales Support Analyst in 2014, where she contributed for seven months. Following this role, she served as an Operations Analyst from 2015 to 2016 for one year. Her experience at Delphi provided her with a solid foundation in operations and sales support.
Digital Marketing Expertise
Zoobia Waqas has a background in digital marketing, having worked as a Digital Media Analyst at Wahl Media, Inc. from 2016 to 2018. In this role, she specialized in search engine marketing (SEM), Google Analytics, and social media strategies. Her certifications in HubSpot, Google AdWords, and Google Analytics further demonstrate her expertise in digital marketing tools and methodologies.
Educational Background
Zoobia Waqas earned her Bachelor of Science degree in International Business with a co-major in Marketing from the Rochester Institute of Technology. She studied there from 2011 to 2014. This educational background equipped her with a strong understanding of global business practices and marketing strategies.