Fée Heyer
About Fée Heyer
Fée Heyer serves as the Head of Licensing at Devolver Digital, where she has worked since 2020. She has extensive experience in brand licensing and development, having held various roles in notable companies across the EMEA region.
Work at Devolver Digital
Fée Heyer has served as the Head of Licensing at Devolver Digital since 2020. In this role, she has been responsible for developing consumer product strategies for the company's video game catalogue. Her work involves overseeing licensing agreements and ensuring that the brand's intellectual properties are effectively utilized in various consumer products.
Previous Experience in Licensing and Brand Management
Prior to her current position, Fée Heyer held several roles in licensing and brand management. She worked as the Head of International Licensing & Business Affairs at Smiley Company for nine months in 2011-2012. Following that, she served as a Brand Licensing and Marketing Consultant at Raisio for 11 months in 2013-2014. Additionally, she was a Global Brand Strategy Consultant at Fluid World for ten months in 2012-2013 and worked as a Senior Licensing Manager at Coolabi Group for four years from 2014 to 2018.
Education and Expertise
Fée Heyer studied at Negocia Pte de Champerret/IFM, where she focused on Marketing and Negotiation, earning an IFV/ACI qualification from 1994 to 1997. Her educational background supports her expertise in brand management and development across the EMEA region, which she has applied throughout her career in various licensing roles.
Multilingual Skills and Industry Network
Fée Heyer is fluent in multiple languages, including English, French, and Spanish. She also possesses conversational skills in Portuguese, Italian, German, and Arabic. Her linguistic abilities complement her strong network within the broadcasting industry and major UK and European retailers, enhancing her effectiveness in licensing and brand strategy.
Notable Projects and Initiatives
During her career, Fée Heyer has spearheaded significant licensing strategies, including her work on the popular video game 'Fall Guys' in collaboration with Mediatonic. This project highlights her ability to manage and develop successful licensing initiatives within the gaming industry.