Dean Anderson
About Dean Anderson
Dean Anderson is the Commercial Director at Dialect, Inc., where he has worked since 2023. He has extensive experience in business development and sales, having previously co-founded beyond. and held various managerial roles in companies across the UK and New Zealand.
Work at Dialect
Dean Anderson serves as the Commercial Director at Dialect, Inc., a position he has held since 2023. In this role, he leverages his extensive experience in business development and sales to enhance Dialect's focus on gaming and consumer technology marketing. He contributes to the company's integrated creative marketing strategies, which aim to represent major global brands effectively.
Previous Experience
Before joining Dialect, Dean Anderson co-founded beyond., where he worked from 2019 to 2023 in London, United Kingdom. He also held the position of Head of Business Development at Waste From Home from 2017 to 2021. His earlier roles include Business Development Manager at NJLive Production from 2014 to 2017 and International Sales & Marketing Manager at ZURU Toy Company for a brief period in 2013. He began his career as Sales Manager SME at Reachmedia NZ from 2011 to 2013 in Auckland, New Zealand.
Education and Expertise
Dean Anderson studied at Kings College from 2003 to 2007, followed by Victoria University of Wellington, where he earned a Bachelor of Design Innovation in Industrial and Product Design from 2008 to 2011. His educational background complements his professional expertise in gaming and consumer tech marketing, which he applies in his current role at Dialect.
Industry Representation
At Dialect, Dean Anderson has played a significant role in representing various major global brands, including Google, Logitech, Nvidia, Starbucks, Activision, Epic, and Asus. His work focuses on developing integrated creative marketing strategies that cater to the unique needs of these brands within the gaming and consumer technology sectors.