John Gower
About John Gower
John Gower serves as the Executive Chairman and CEO of Dialect, Inc., where he leads efforts in redefining marketing strategies for the post-advertising era. He has extensive experience in the industry, having previously founded and led Dialect, Inc. for 12 years and held various roles in publishing and advisory capacities.
Current Role at USC Annenberg School
John Gower serves as an Adjunct Professor in Advertising at the USC Annenberg School for Communication and Journalism. He began this role in 2023 and is based in the Los Angeles Metropolitan Area. In this position, he contributes to the academic development of students by sharing his extensive industry experience and insights into advertising practices.
Leadership at Dialect Inc.
John Gower is the Executive Chairman and CEO of Dialect Inc., a position he has held since 2023. His leadership focuses on redefining marketing strategies for the post-advertising era. Under his guidance, Dialect Inc. is recognized for its expertise in crafting brand stories that resonate with gamers and Gen Z audiences. The company is known for its integrated marketing approach and specializes in navigating new frontiers in Web3, AI, and XR.
Previous Experience at Dialect Inc.
Prior to his current role, John Gower was the Founder and CEO of Dialect Inc. from 2011 to 2023. During this 12-year period, he operated in multiple locations including San Francisco, London, and Bath. His tenure was marked by a focus on building future-proofed brand strategies and producing world-class creative content.
Background in Publishing
John Gower has a significant background in the publishing industry, particularly with Future Publishing. He held various roles including Director of Future Plus International from 2007 to 2010, Vice President of Future Plus from 2010 to 2011, and Head of Future Plus UK from 2004 to 2007. His work in these positions spanned locations such as San Francisco, New York, Bath, and London.
Educational Background
John Gower's educational background includes studying at the University of Birmingham, where he earned a BA Hons in French and Italian from 1991 to 1995. He also studied at the University of Toulouse (Le Mirail), achieving a Maitrise in French Literature from 1994 to 1995. Earlier, he attended Haberdasher's Monmouth School from 1986 to 1991 and was a student at St Paul's Cathedral Choir School.