Laura Weston
About Laura Weston
Laura Weston serves as the (Interim) Head of Research at Dialect, where she focuses on consumer insights and behavioral data. With a strong academic background in marketing and extensive experience in various research roles, she is committed to human-centric evidence and innovative marketing strategies.
Work at Dialect
Laura Weston currently holds the position of (Interim) Head of Research at Dialect, a role she has occupied since 2023. Prior to this, she served as the Audience Research Director at the same company, starting in 2022. Both positions are based in Bath, England. In her roles, she focuses on utilizing consumer insights and behavioral data to inform marketing strategies and enhance brand tracking.
Education and Expertise
Laura Weston has a strong educational background in marketing and research. She studied at WAM Die Medienakademie, where she focused on consumer behavior, market research, statistics, economics, and strategic management, achieving the title of Marketing Economist from 2008 to 2010. She also earned a BA (Hons) in Marketing from the University of Bedfordshire in 2011, and an MSc in Social and Cultural Research from Brunel University London in 2012. Her expertise includes data-led storytelling and amplifying audience voice for marketing decisions.
Background
Laura Weston has extensive experience in research and insights roles across various organizations. She worked at NatCen Social Research as a Graduate Research Trainee and later as a Researcher from 2012 to 2015. Following this, she held positions at Manning Gottlieb OMD as Senior Insight Executive and Insight Manager from 2016 to 2019. She then joined Blue Marble Research, first as Research Manager from 2019 to 2020 and later as Associate Director from 2020 to 2022.
Achievements
Laura Weston is committed to human-centric evidence and 360 impact measurement in marketing. Her work emphasizes the importance of consumer voice and behavioral data in driving business insights and innovative marketing strategies. This commitment is reflected in her various roles, where she has focused on brand tracking and audience research.