Rob Lee
About Rob Lee
Rob Lee serves as the Head of Intelligence and Technology at Dialect in London, England. He has extensive experience in media strategies and advertising operations, having held various roles in multiple companies since 2014.
Work at Dialect
Rob Lee currently serves as the Head of Intelligence and Technology at Dialect, a position he has held since 2024. In this role, he focuses on integrating intelligence and technology to enhance operational efficiency and strategic decision-making. Prior to this, he worked as the Head of Ad Operations at Dialect from 2021 to 2024, where he managed advertising operations and optimized campaign performance.
Previous Experience
Rob Lee has a diverse professional background in marketing and advertising. He worked as a Business Development Consultant at Bionic Universal Marketing from 2019 to 2020. His experience also includes a role as Ad Operations Lead at Zoomin.TV, where he oversaw operations across multiple countries from 2016 to 2018. Additionally, he served as Director at Digital Fuse from 2018 to 2022 and as a Business Strategy Consultant at Lancelot Media London from 2019 to 2021.
Co-founder Roles
Rob Lee is a co-founder and director at Adroni and YIELD, both established in 2020. In these roles, he contributes to the strategic direction and operational management of the companies, focusing on innovative solutions in the marketing sector. His involvement in these ventures reflects his commitment to advancing industry practices and leveraging technology.
Education and Expertise
Rob Lee holds a Bachelor’s Degree in Marketing and Psychology from Victoria University of Wellington, where he studied from 2010 to 2013. He also completed the CAANZ Foundations of Advertising at Auckland University of Technology in 2013. His expertise encompasses both online and offline media strategies, advertising operations, and social media marketing, demonstrating a well-rounded skill set in digital engagement and campaign management.
Skills and Specializations
Rob Lee possesses a range of skills relevant to the marketing and advertising industries. His expertise includes campaign management, digital media planning and buying, and a strong understanding of social media marketing. This combination of skills enables him to effectively navigate both digital and traditional media environments, showcasing his versatility in the field.