Victoria Ulph
About Victoria Ulph
Victoria Ulph serves as the Head of Research and Insight at Dialect, Inc., where she focuses on balancing agility with quality in research. With a background that includes roles at Firefish Ltd and Blue Marble Research, she emphasizes the importance of understanding both subconscious and conscious behaviors in research methodologies.
Current Role at Dialect, Inc.
Victoria Ulph serves as the Head of Research and Insight at Dialect, Inc., a position she has held since 2023. In this role, she focuses on balancing agility with quality in research, ensuring that the methods employed are both efficient and effective. Her work emphasizes the importance of understanding both subconscious and conscious behaviors, particularly in the context of technological advancements.
Previous Experience at Firefish Ltd.
Victoria Ulph worked at Firefish Ltd. from 2011 to 2015, where she held multiple roles. She began as a Research Executive from 2011 to 2013, followed by a position as Senior Research Executive from 2013 to 2015. During her time at Firefish, she developed a strong foundation in research methodologies and emphasized the importance of maintaining the integrity of insights while innovating beyond traditional approaches.
Experience at Blue Marble Research
Victoria Ulph was employed at Blue Marble Research from 2015 to 2021, where she progressed from Research Manager to Associate Director. Her tenure lasted four years as Research Manager and two years as Associate Director. In these roles, she advocated for an objective-led approach in research, promoting experimentation and trial and error to enhance research methodologies.
Educational Background
Victoria Ulph studied at Keele University from 2008 to 2011, where she earned a degree in Marketing and Media, Communications and Culture. This educational background provided her with a solid foundation in communication strategies and research principles, which she has applied throughout her professional career.