Nick Hansen
About Nick Hansen
Nick Hansen is a Senior Data & Research Analyst at Dialexa, an IBM Company, with extensive experience in marketing research and data sciences. He has held various roles at Kynetec and Ipsos, and he holds a Master of Marketing Research from Southern Illinois University, Edwardsville.
Work at Dialexa
Nick Hansen serves as a Senior Data & Research Analyst at Dialexa, an IBM Company, since 2022. In this role, he aids clients in defining their research problems and objectives. He develops customized quantitative research plans tailored to meet specific research objectives. His work involves transforming complex data into clear, multi-faceted narratives that facilitate understanding and decision-making.
Previous Experience at Kynetec
Nick Hansen held multiple positions at Kynetec within the Marketing & Data Sciences division. He began as a Research Analyst from 2016 to 2017, where he focused on data analysis in the Greater St. Louis Area. He then progressed to Senior Research Analyst from 2017 to 2020, further enhancing his analytical skills. His final role at Kynetec was as Research Manager from 2020 to 2022, where he managed research projects remotely.
Internship at Commerce Bank
Nick Hansen worked as a Marketing Research Analyst Intern at Commerce Bank from 2012 to 2013 in St. Louis, MO. During this year-long internship, he gained practical experience in marketing research, contributing to the bank's data-driven decision-making processes.
Education and Expertise
Nick Hansen holds a Master of Marketing Research (MMR) from Southern Illinois University, Edwardsville, which he completed from 2012 to 2013. He also studied at North Dakota State University, where he completed graduate courses in Statistics and earned a Bachelor of Science (BS) with a double major in Marketing and Finance from 2006 to 2010. His expertise includes proficiency in statistical programs such as SPSS, R, Sawtooth CBC/HB, and Lighthouse Studio, as well as specialization in multivariate methods including Cluster, Discriminant, Conjoint and Factor Analysis, and Linear & Logistic Regression.
Experience at Ipsos
Nick Hansen worked as a Statistical Analyst at Ipsos from 2014 to 2016 in the Greater St. Louis Area. In this role, he applied statistical techniques to analyze data, contributing to various research projects and enhancing his analytical capabilities.