Annie O’brien
About Annie O’brien
Annie O'Brien is a Marketing Program Manager at Dialpad, where she has worked since 2024. She possesses a diverse background in marketing and design, having held various roles in email marketing, lifecycle marketing, and front-end development across multiple companies.
Work at Dialpad
Annie O’Brien has been employed at Dialpad as a Marketing Program Manager since 2024. In this role, she is responsible for managing project timelines and allocating resources effectively. She coordinates and facilitates regular creative review meetings to ensure alignment between stakeholders and creative teams. O’Brien plays a pivotal role in optimizing workflows and ensuring the success and efficiency of Dialpad's marketing initiatives. She develops and implements efficient processes and systems to streamline creative operations.
Previous Experience in Marketing
Before her current position at Dialpad, O’Brien held various marketing roles. She worked at Section as an Email Marketing Manager from 2021 to 2022 and later served as an Email Program Manager for four months in 2022. O’Brien also worked at Dialpad as a Lifecycle Marketing Manager from 2022 to 2023 and as a Growth & Lifecycle Experience Manager from 2023 to 2024. Her experience includes positions at lululemon, tentree, and Hootsuite, where she specialized in email marketing and digital messaging.
Education and Expertise
Annie O’Brien has pursued education in multiple fields related to her career. She studied Front End Development at General Assembly Canada, achieving her qualification in 2016. Additionally, she studied Fashion/Apparel Design at Academia Brasileira de Arte since 2011. O’Brien is currently studying UX Design at the Southern Alberta Institute of Technology (SAIT), which she began in 2022. Her unique blend of expertise in marketing strategy and UX/UI design enables her to create impactful marketing campaigns.
Background in Design and Development
O’Brien has a background in design and development, having worked as a Front End Developer at FCB/SIX in 2017. She also held positions as an Email Developer/Designer at Hootsuite and as a Web & Email Producer at Holt Renfrew. Her experience in these roles has contributed to her keen eye for design aesthetics and her passion for delivering exceptional user experiences. This background supports her current responsibilities in marketing and project management.
Skills in Marketing Strategy
Annie O’Brien excels in creating marketing processes that resonate with target audiences and drive engagement. She acts as a liaison between creative teams, internal departments, and external vendors to ensure seamless coordination throughout the project lifecycle. Her dedication to crafting innovative marketing strategies is evident in her ability to manage complex projects and optimize workflows, contributing to the overall success of her marketing initiatives.