Sonia Lucyga
About Sonia Lucyga
Sonia Lucyga is a Senior Manager of Lifecycle Marketing at Dialpad, with extensive experience in marketing operations and demand generation. She has a strong background in creating user-friendly digital content and a passion for data-driven storytelling.
Current Role at Dialpad
Sonia Lucyga serves as the Senior Manager of Lifecycle Marketing at Dialpad, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that enhance customer engagement throughout their lifecycle. Her expertise in creating compelling narratives through data allows her to design integrated marketing programs that resonate with audiences.
Previous Experience at Dialpad
Prior to her current role, Sonia worked at Dialpad as the Email Marketing Manager from 2018 to 2021. During this time, she was responsible for managing email marketing campaigns and optimizing communication strategies. She also held the position of Manager, Demand Generation Install Base from 2021 to 2022, where she further honed her skills in demand generation and customer engagement.
Professional Background in Marketing
Sonia has a diverse background in marketing, having worked in various roles across multiple companies. She was a Marketing Operations Manager at Inkling from 2016 to 2018 and held positions at Intacct Corporation and Intuit in 2014. Her experience also includes working as a Marketing Coordinator at ABC-CLIO and Sales Operations at lynda.com. This breadth of experience has equipped her with a comprehensive understanding of marketing operations and strategies.
Education and Certifications
Sonia studied at UC Santa Barbara, where she focused on Communications and German, completing her degree from 2006 to 2010. She holds a Marketo certification, which demonstrates her expertise in marketing automation and her commitment to professional development in the field of marketing technologies.
Skills and Specializations
Sonia specializes in lifecycle marketing, emphasizing the importance of creating communications that resonate with recipients. She has a strong interest in responsive web and email design, ensuring that digital content is user-friendly and adaptable. Additionally, she is SFDC literate, indicating her proficiency in Salesforce CRM systems, which enhances her ability to manage customer relationships effectively.