Nathalie Daum
About Nathalie Daum
Nathalie Daum serves as the Director of Business Development and Marketing at Dickinson Wright PLLC, where she focuses on client retention and growth strategies. She has extensive experience in legal marketing, having held leadership roles at various law firms and organizations since the early 1990s.
Work at Dickinson Wright
Nathalie Daum serves as the Director of Business Development and Marketing at Dickinson Wright PLLC since 2016. In this role, she acts as a strategic advisor to all Dickinson Wright offices, focusing on capturing market share and enhancing client retention initiatives. Daum proactively develops and executes strategic plans and programs that support business development objectives across the firm's offices and practice departments. She also plans and facilitates client development activities, including new business pitches, strategic sponsorships, and cross-selling programs.
Previous Experience in Legal Marketing
Prior to her current role, Nathalie Daum held several positions in legal marketing. She was the President of the Legal Marketing Association in 2004 for 11 months. Daum worked as the Director of Business Development & Client Relations at Lewis and Roca LLP from 2006 to 2011. She also served as the Director of Marketing at Gallagher & Kennedy from 1999 to 2001 and as the Chief Marketing & Business Development Officer at Gordon & Silver, Ltd. from 2013 to 2015.
Coaching and Client Retention Strategies
At Dickinson Wright, Nathalie Daum identifies and implements client retention and growth strategies. She provides individual coaching to lawyers, offering support, tips, and techniques aimed at acquiring new business and achieving business development goals. Her focus on client retention initiatives is a key aspect of her role, contributing to the firm's overall success.
Educational Background and Early Career
Nathalie Daum began her career as a Senior Marketing Coordinator in the Physician Services Division at Caremark Ltd from 1991 to 1996. She later transitioned to the legal field, where she held various marketing and business development roles, including Director of Marketing at Ungaretti & Harris LLP from 2005 to 2006 and Director of Business Development - Litigation at Lathrop & Gage LLP from 2015 to 2016.