Nicole Crawford
About Nicole Crawford
Nicole Crawford is a Senior Field Marketing Manager with expertise in Account Based Marketing strategies and a strong background in building strategic partnerships. She has held various marketing roles at companies such as Micro Focus, Digital.ai, and SYNNEX, and has a Bachelor of Science in Management Science and Marketing from Virginia Tech.
Work at Digital.ai
Nicole Crawford currently holds the position of Senior Field Marketing Manager at Digital.ai, a role she has occupied since 2023. In this capacity, she focuses on enhancing marketing strategies and building partnerships to drive business growth. Her responsibilities include developing and executing Account Based Marketing (ABM) strategies that align with the company's objectives.
Previous Experience in Marketing
Before joining Digital.ai, Nicole Crawford worked at Micro Focus as Global Field Marketing Manager - Strategic Accounts from 2019 to 2023. She also held the position of Field Marketing Manager - Southeast at Micro Focus from 2018 to 2019. Her experience includes a six-year tenure as Marketing Manager at Arrow ECS, HP Group from 2002 to 2008, and seven years as Senior Marketing Manager at SYNNEX from 2011 to 2018.
Education and Expertise
Nicole Crawford studied at Virginia Tech, where she earned a Bachelor of Science in Management Science. She also obtained a Bachelor of Science in Marketing from the Pamplin College of Business at Virginia Tech. Her educational background supports her expertise in developing marketing strategies, demand generation, and lead nurture campaigns.
Skills in Marketing Management
Nicole Crawford demonstrates proficiency in various aspects of marketing management, including budget management and cost-effective marketing solutions. She possesses strong skills in tradeshow and event planning, which contribute to successful marketing campaigns. Her ability to build strategic partnerships enhances her marketing efforts and drives customer engagement.
Early Career
Nicole Crawford began her career as a Marketing Program Manager at Compucredit Corporation, where she worked for five months in 2001 to 2002. This early experience laid the foundation for her subsequent roles in the marketing field, allowing her to develop a diverse skill set that she has applied throughout her career.