Robin Adair
About Robin Adair
Robin Adair is the BDR Manager for EMEA at Digital.ai, where he has worked since 2022. With over 12 years of experience in sales and prospecting, he has held various roles in companies such as LeadDesk, Pegasystems, and Genesys.
Work at Digital.ai
Robin Adair serves as the BDR Manager for the EMEA region at Digital.ai, a position held since 2022. In this role, Robin manages a team of Business Development Representatives (BDRs) located across more than five countries. Responsibilities include collaborating with sales and marketing teams to ensure a robust sales pipeline and enhance opportunity management. Robin also focuses on building and executing go-to-market (GTM) strategies for both Enterprise and SME BDR and Account Executive teams.
Previous Experience in Sales and Business Development
Prior to joining Digital.ai, Robin held various positions in sales and business development. Robin worked as an Account Executive at LeadDesk for 10 months in 2021. From 2021 to 2022, Robin was a Senior Business Consultant/BDR at Pegasystems in Utrecht, Netherlands. Earlier roles include Lead Development Executive at Lumesse from 2014 to 2016, Sales Development Representative at SugarCRM for 3 months in 2016, and Sales Executive/Lead Development at Harte Hanks from 2013 to 2014.
Experience in Team Management and Training
Robin Adair has over 12 years of experience in a commercial environment, specializing in sales and prospecting. In the current role at Digital.ai, Robin trains BDRs at various stages of the prospecting journey, including onboarding, enablement, and objection handling. Robin is also involved in planning for the hiring and onboarding of new BDRs, ensuring that the team is well-prepared to meet sales objectives.
Educational Background
Robin studied at The Notley High School in Braintree, Essex, UK, from 1982 to 1987. This foundational education provided Robin with the skills necessary for a successful career in sales and business development.
Collaboration with Marketing and Events Teams
In the role at Digital.ai, Robin collaborates with Events and Digital teams to execute field events and targeted advertising and nurture campaigns. Additionally, Robin works closely with Content, Marketing, and Product Marketing teams to develop effective messaging for outbound communications, ensuring alignment between sales strategies and marketing efforts.