Josh Y.
About Josh Y.
Josh Y. is the Head of Paid Search at Digital Authority Partners, where he manages various advertising campaigns across multiple platforms. He has a background in marketing and economics, with experience in diverse industries and a strong focus on digital advertising strategies.
Current Role at Digital Authority Partners
Josh Y. serves as the Head of Paid Search at Digital Authority Partners since 2020. In this role, he manages various advertising campaigns, including Paid Search, Shopping Ads, Display & Discovery campaigns, and YouTube Ads. He oversees client accounts and ensures effective management of advertising strategies tailored to each client's needs.
Previous Experience in Marketing
Prior to his current position, Josh Y. worked at several companies in various marketing roles. He was an Interactive Marketing Specialist at Compass Media, Inc. from 2014 to 2015. He also served as a Paid Media Manager and Account Strategist at Hip Creative Inc. in 2019. His experience includes working as an Account Executive at Alabama Media Group and as a Marketing Executive at VT Mobile Aerospace Engineering Inc.
Educational Background
Josh Y. studied at the University of South Alabama, where he earned a Bachelor of Science in Business Administration (BSBA) with a focus on Marketing/Marketing Management and Economics and Finance from 2007 to 2012. He furthered his education by completing courses at CXL, focusing on Copywriting, Ecommerce, and Google Analytics from 2018 to 2020.
Advertising Campaign Management Expertise
Josh Y. has extensive experience managing advertising campaigns across diverse industries, including skincare, pharmaceuticals, auto parts, clothing, footwear, and food. He directly manages campaigns for clients, including SEM, YouTube, Google Shopping, and Amazon Ads, with a notable weekly YouTube spend of $1.2 million for select clients.
Unique Advertising Accounts Handled
Throughout his career, Josh Y. has worked with unique advertising accounts, including nicotine toothpicks, digital trading cards for Magic: the Gathering, and paternity testing services. His ability to adapt strategies for various products demonstrates his versatility in the advertising field.