Reid Yeoman
About Reid Yeoman
Reid Yeoman - CFO Background
Reid Yeoman serves as the Chief Financial Officer, leveraging his extensive experience in Financial Planning & Analysis across Fortune 500 companies such as Nike and Qualcomm. His expertise in managing large-scale financial operations has been honed through years of service in various high-stakes roles.
Reid Yeoman - Hurley CFO and COO Experience
Reid Yeoman held the dual positions of CFO and COO at Hurley, a global brand within the Nike portfolio. In this role, he managed the full Profit & Loss (P&L) and Balance Sheet for the brand. His responsibilities included overseeing logistics, operations, product management, marketing, sales, and Human Resources. Yeoman also led the organization through complex domestic and international legal, tax, and trade issues, negotiated licensing and distributor agreements, and structured wholesale discounts.
Reid Yeoman - Nike Financial Planning Team
While at Nike, Reid Yeoman was a crucial member of the Global Business Planning Team. He worked directly with the CFO and Brand President to manage an operating overhead budget of approximately $7 billion and oversaw capital investments. His role required detailed financial oversight and strategic planning to ensure the company's extensive operations ran smoothly and efficiently.
Reid Yeoman - Education and Qualifications
Reid Yeoman holds an MBA from UCLA's Anderson School of Management, equipping him with advanced business acumen and strategic management skills. He also holds a Bachelor of Arts degree from UC Santa Barbara. These educational qualifications have provided him with a strong foundation in both theoretical and applied aspects of business management and finance.