Anders Mantere MSc, MBA
About Anders Mantere MSc, MBA
Anders Mantere is a Director of Marketing and Product Manager at Digital Control Incorporated, where he has worked since 2018. He has extensive experience in product management and marketing, having previously held positions at companies such as Flow International and Genie, and holds both an MSc and an MBA.
Current Role at Digital Control
Anders Mantere serves as the Director of Marketing and Product Manager at Digital Control Incorporated since 2020. In this role, he leads the marketing function, utilizing data to improve market and customer understanding. He is responsible for developing differentiated product messaging and pricing strategies. Additionally, he oversees global social media content and marketing efforts, ensuring effective promotion of products across various platforms.
Previous Experience in Product Management
Before joining Digital Control, Anders held several significant positions in product management. He worked at Flow International as a Senior Product Manager for eight months in 2016. Prior to that, he was a Product Manager at Genie – a Terex brand from 2014 to 2016 and served as an Engineering Manager from 2010 to 2014. His experience in these roles contributed to his expertise in delivering strategic products with a focus on customer experience and ROI.
Educational Background
Anders Mantere has a strong educational foundation in engineering and business. He earned a Master of Science (MSc) in Mechanical Engineering from Luleå University of Technology from 1998 to 2003. He furthered his education at the University of Washington's Foster School of Business, where he obtained a Master of Business Administration (MBA) from 2016 to 2018. Additionally, he participated in Executive Seminars at the same institution from 2012 to 2013.
Engineering Experience
Anders has extensive engineering experience, having worked in various capacities before transitioning to product management. He served as a Design Engineer at Husqvarna Outdoor Products from 2003 to 2006 and as a Senior Design Engineer at Genie from 2006 to 2010. His early career included a role as a Design Engineer at Scania Group from 1999 to 2002. This background in engineering has informed his approach to product development and management.
Expertise in Marketing and Product Strategy
Anders Mantere is recognized for his expertise in marketing and product strategy. He has a proven track record of promoting products effectively across social media and traditional marketing channels. His ability to leverage data for market insights has enhanced customer engagement and product positioning. This skill set is integral to his current role at Digital Control, where he crafts strategies that align with business objectives.