Adam Knoblauch
About Adam Knoblauch
Adam Knoblauch is a Senior Strategic Marketing Analyst at Digital River, where he has worked since 2019. He holds a Bachelor's degree in Business Management from Brown College and has extensive experience in marketing analytics and operations, primarily with WinField United.
Work at Digital River
Adam Knoblauch has served as a Senior Strategic Marketing Analyst at Digital River since 2019. In this role, he focuses on enhancing marketing analytics to support the company's marketing strategy. He manages a competitive intelligence program that communicates key differentiators to various teams, including sales and product development. His work involves conducting market research to inform strategic direction and product roadmaps.
Previous Experience at WinField United
Prior to his current position, Adam Knoblauch worked at WinField United for several years in various roles. He began as a Customer Service Representative in 2011 and progressed to Operations Representative, Operations Analyst, and Senior Operations Analyst. He transitioned to a Master Data Analyst and ultimately served as a Marketing Analyst until 2019. His experience at WinField United provided him with a strong foundation in operations and marketing analytics.
Education and Expertise
Adam Knoblauch earned a Bachelor's degree in Business Management from Brown College, where he studied from 2006 to 2009. His educational background supports his expertise in strategic marketing and analytics, enabling him to identify opportunities for enhancing marketing strategies and conducting market research.
Market Research and Competitive Intelligence
In his role at Digital River, Adam Knoblauch conducts general market research to determine market direction. This research informs the strategic direction and product roadmap for the company. He also develops and executes a win/loss interview program, gathering insights from prospects who have recently engaged in the sales process and sharing these findings with key stakeholders.