Alex Schwartzwald
About Alex Schwartzwald
Alex Schwartzwald is a Senior Marketing Program Manager at Digital River, where he has worked since 2021. He has extensive experience in marketing roles across various companies, including Perforce Software and Cambria, and holds a Bachelor's Degree in Communication & Journalism from the University of St. Thomas.
Current Role at Digital River
Alex Schwartzwald serves as a Senior Marketing Program Manager at Digital River, a position he has held since 2021. In this role, he focuses on developing innovative marketing campaigns aimed at increasing user engagement. His expertise in marketing automation allows him to enhance customer experience and streamline marketing processes effectively.
Previous Experience in Marketing
Prior to his current role, Schwartzwald worked at Digital River as a Digital Marketing Manager from 2019 to 2021. He also held the position of Marketing Automation Specialist at Perforce Software for 8 months in 2019. His career includes roles at Cambria as an Interactive Marketing Specialist and at Knowledge Marketing as a Marketing & Communications Coordinator, where he gained extensive experience in various aspects of marketing.
Educational Background
Schwartzwald earned a Bachelor's Degree in Communication & Journalism with a focus on Advertising from the University of St. Thomas. This educational foundation has supported his career in marketing and communications, providing him with the skills necessary to succeed in various marketing roles.
Specialization in Marketing Automation
Alex Schwartzwald specializes in leveraging marketing automation to improve customer experiences. His work involves implementing strategies that streamline marketing processes, allowing for more efficient engagement with customers. This specialization is a key component of his contributions at Digital River.
Interest in Digital Media
Schwartzwald has a keen interest in exploring the impact of digital media on brand perception and customer interaction. This interest informs his approach to marketing and helps him develop campaigns that resonate with audiences in a digital landscape.