Anna Darcy
About Anna Darcy
Anna Darcy is a Senior Manager of GTM Strategy and Partnerships at Digital River, currently working remotely from Ireland. With extensive experience in marketing across various international markets, she has held significant roles at notable organizations including The Rugby Football League and The Star Entertainment Group.
Current Role at Digital River
Anna Darcy currently serves as the Senior Manager of GTM Strategy and Partnerships at Digital River. She has held this position since 2023, working remotely from Ireland. In her role, she focuses on developing go-to-market strategies and managing global partnerships, leveraging her extensive experience in marketing and strategic initiatives.
Previous Experience at Digital River
Before her current role, Anna worked at Digital River as the Senior Channel Marketing Manager from 2020 to 2023. During her three years in this position, based in Minneapolis, Minnesota, she was responsible for channel marketing strategies that supported the company’s growth objectives.
Marketing Career Background
Anna has a diverse marketing background with experience in various organizations. She worked as the Marketing Manager at The Rugby Football League from 2015 to 2018 in London. Prior to that, she held multiple roles at The Star Entertainment Group in Sydney, including Digital/Direct Marketing Executive and Executive Marketing Manager, from 2012 to 2015.
Educational Qualifications
Anna holds a Bachelor's Degree in Business and Marketing from Galway-Mayo Institute of Technology, where she studied from 2001 to 2005. This educational background has provided her with a solid foundation in marketing principles and business strategies.
Expertise in Marketing Strategies
Anna has extensive expertise in managing loyalty and gaming programs, which are integral to her marketing strategy. Her experience spans diverse international markets, including Ireland, the United States, the United Kingdom, and Australia, enhancing her global marketing perspective. She has a strong background in integrated marketing campaigns and strategic partnerships.