Anne, Shu Chen Chen
About Anne, Shu Chen Chen
Anne Shu Chen Chen is a Senior Manager and APAC SMB Team Lead at Digital River, where she has worked since 2017. With over 3 years of eCommerce experience, she specializes in customer acquisition and user experience optimization.
Work at Digital River
Currently, Anne Shu Chen Chen serves as the Senior Manager, APAC SMB Team Lead at Digital River, a position she has held since 2017. In this role, she is responsible for leading the small and medium business team in the Asia-Pacific region from Taipei City, Taiwan. Prior to this position, she worked as a Business Development Manager at Digital River from 2014 to 2016 in China and Taipei, where she focused on expanding business opportunities. Additionally, she was a Senior Specialist of Client Development from 2011 to 2014 in Taipei City, Taiwan.
Education and Expertise
Anne Shu Chen Chen earned her Bachelor's Degree in Marketing & Advertising from Shih Hsin University, completing her studies from 2003 to 2006. She has over three years of experience in eCommerce, with a focus on new customer acquisition and user experience optimization. Her expertise includes site traffic analysis and post-purchase service, which contribute to her effectiveness in her current role. She also possesses experience in product marketing within the industrial computer industry.
Background
Before joining Digital River, Anne worked in various roles that contributed to her professional development. She was a Marketing Coordinator in the Measurement and Automation Product Department at ADLINK Technology from 2006 to 2009. Following that, she served as a Product Manager at Everlight Electronics for one year, from 2010 to 2011. These positions helped her build a solid foundation in marketing and product management.
Achievements
Throughout her career, Anne Shu Chen Chen has demonstrated strong capabilities in managing cross-functional teams and client relationship management. She is recognized for her problem identification and resolution skills, which have been instrumental in her roles at Digital River and previous companies. Her experience in eCommerce and product marketing has positioned her as a valuable asset in her current leadership role.