Davida Anne Edmundson, MBA
About Davida Anne Edmundson, MBA
Davida Anne Edmundson is an experienced eFinance Product Manager at Digital River, where she has worked since 2017. She has held various product management and marketing roles across several companies, including US Bank and Travel Tags, and holds an MBA in Marketing from the University of St. Thomas.
Work at Digital River
Davida Anne Edmundson has been serving as the eFinance Product Manager at Digital River since 2017. In this role, she focuses on managing financial products and services, contributing to the company's strategic initiatives in eCommerce. Her tenure at Digital River spans over seven years, during which she has played a key role in product development and management.
Previous Experience in Product Management
Before joining Digital River, Davida held various positions in product management. She worked at US Bank from 2007 to 2011, where she progressed from Program Manager to Product Manager III. Her responsibilities included managing significant budgets and executing customer acquisition campaigns. Additionally, she served as Product Marketing Manager at Travel Tags for nine months in 2015, where she led the launch of two SaaS products.
Educational Background
Davida earned her MBA in Marketing from the University of St. Thomas - Opus College of Business, studying from 1998 to 2000. She also holds a BA in International Studies and Political Science, with a minor in Sociology, from the University of Minnesota Duluth, where she studied from 1991 to 1996. Furthermore, she studied International/Global Studies at the University of Birmingham for one year and attended the SAIIE - Spanish American Institute of International Education, focusing on 18th-century Spanish literature.
Achievements in Marketing and Product Management
During her career, Davida has managed substantial budgets and executed various marketing campaigns. At US Bank, she managed a $22 million budget for new customer acquisition campaigns, focusing on financial products such as debit and credit cards. She also executed monthly acquisition campaigns utilizing direct mail, outbound calling, web/microsites, and email trigger campaigns, demonstrating her expertise in marketing strategy and execution.
Career Progression and Roles
Davida's career began at Star Tribune as an Account Specialist from 1996 to 1998. She then transitioned to Marvin Windows and Doors as a Marketing Project Manager from 2003 to 2005. Her experience at US Bank included roles as Sr. Product Manager and Program Manager, showcasing her growth in product management roles over the years. This diverse background has equipped her with a comprehensive understanding of product marketing and management.