Mary Swanson
About Mary Swanson
Mary Swanson is a seasoned marketing professional currently serving as the Sr. Director of Strategic Marketing at Digital River. With extensive experience across various companies, she specializes in data analytics, customer acquisition, and strategic partnerships.
Current Role at Digital River
Mary Swanson serves as the Senior Director of Strategic Marketing at Digital River, a position she has held since 2021. In this role, she is responsible for leading marketing initiatives that align with the company's strategic goals. Her expertise in data analytics and customer acquisition informs her decision-making, contributing to the overall effectiveness of the marketing strategies employed by Digital River.
Previous Experience in Marketing
Mary Swanson has extensive experience in marketing across various organizations. She worked at Nestle U.S.A as a Brand Manager from 1988 to 1995, focusing on brand development in the Greater Los Angeles Area. She held several roles at Bluestem Brands, Inc., including Vice President of Brand and Marketing Services and Director of Digital Marketing. Her tenure at Visa included roles as Sr. Director of Strategic Alliances and Marketing Director for Retail, where she developed strategic partnerships and marketing initiatives.
Education and Expertise
Mary Swanson studied at the University of Colorado Boulder, where she gained foundational knowledge in marketing. She specializes in data analytics, which supports informed decision-making in marketing strategies. Her skill set includes customer acquisition and retention, strategic partnerships, media mix optimization, demand generation, content marketing, and social media, all of which are essential for effective brand building.
Career Progression
Mary Swanson's career has shown a clear progression through various marketing roles. After her initial position at Nestle U.S.A, she transitioned to Visa, where she held multiple marketing leadership roles. Following her time at Visa, she worked at M-Factor, Inc. as Vice President of Business Development before moving to Bluestem Brands, Inc. Her experience at Digital River includes roles as a Marketing Consultant and Director of Global Marketing, showcasing her adaptability and expertise in different marketing environments.
Skills in Marketing Strategy
Mary Swanson possesses strong skills in customer acquisition and retention, which are vital for driving business growth. She has a proven track record in enhancing cross-functional team leadership capabilities and optimizing marketing strategies. Her expertise in media mix optimization and demand generation allows her to create effective marketing campaigns that resonate with target audiences. Additionally, her comprehensive understanding of content marketing and social media supports modern brand-building efforts.