Sher Min Tan
About Sher Min Tan
Sher Min Tan is a Digital Marketing Manager with extensive experience in performance marketing, currently working at Digital River in Minnetonka, Minnesota. She has a diverse portfolio across various industries and has held several key positions in digital marketing and analytics in multiple countries.
Work at Digital River
Sher Min Tan has been serving as the Digital Marketing Manager at Digital River since 2018. In this role, she oversees various digital marketing initiatives, focusing on performance marketing strategies. Her responsibilities include managing campaigns across multiple channels, including paid search and social media. Her tenure at Digital River has allowed her to leverage her expertise in digital marketing to enhance the company's online presence and drive client engagement.
Previous Experience in Digital Marketing
Prior to her current role, Sher Min Tan held several positions in digital marketing. She worked as a SEM Specialist at Glassesgroupglobal for six months in 2014 and later as a SEM Manager at Spacious for nine months in 2016. Additionally, she served as a Digital Manager at Havas Media Group from 2015 to 2016. Her experience spans various roles that have contributed to her comprehensive understanding of digital marketing strategies.
Educational Background
Sher Min Tan studied at the University of Kent, where she earned a Bachelor of Science with Honors in Actuarial Science. Her academic background has provided her with a strong foundation in analytical skills, which she applies in her digital marketing career. She also served as a Student Mentor during her time at the university, demonstrating her commitment to supporting fellow students.
Diverse Client Portfolio
Sher Min Tan has built a diverse portfolio of clients across various industries, including e-commerce, luxury, fashion, travel, and finance. This breadth of experience has equipped her with the ability to tailor marketing strategies to meet the unique needs of different sectors. Her work involves forging long-term relationships with clients, partners, and vendors, contributing to successful marketing outcomes.
Specialization in Performance Marketing
Sher Min Tan specializes in performance marketing, with a focus on paid search, paid social, display advertising, and affiliate partnership programs. Her expertise in these areas allows her to develop and implement effective marketing campaigns that drive measurable results. Her strategic approach is informed by her background in award-winning digital agencies, enhancing her ability to deliver impactful marketing solutions.