Toyin Popoola
About Toyin Popoola
Toyin Popoola is a Program Manager at Digital River in the United Kingdom, where he has worked since 2015. He has extensive experience in digital marketing, project management, and eCommerce, with a strong background in implementing digital solutions and marketing automation tools.
Work at Digital River
Toyin Popoola has been employed at Digital River as a Program Manager, Market Force since 2015. In this role, he has contributed to various projects focused on digital marketing solutions. His tenure at Digital River spans nine years, during which he has developed expertise in managing marketing campaigns and integrating digital solutions.
Previous Employment Experience
Before joining Digital River, Toyin Popoola held several positions in the digital marketing field. He worked as a Digital Project Manager - eCRM (Contract) at Loveurope Group for one month in 2015. Prior to that, he served as a Senior eCRM Consultant at Celerity Information Services for seven months in 2014. Additionally, he was an Email Systems Specialist (Contract) at Abcam, focusing on Adobe Campaign for three months in 2015. His earlier role was as a Senior Consultant and eCommerce Content Developer at Train2Employ from 2010 to 2014.
Education and Expertise
Toyin Popoola earned a Bachelor of Science (B.Sc.) degree from the University of Ibadan. He possesses expertise in integrating and implementing digital solutions for marketing campaigns, particularly on content management systems, landing pages, and eCommerce websites. His skills include data segmentation, analysis, and business intelligence, supported by knowledge of SQL.
Technical Skills and Certifications
Toyin Popoola is proficient in various marketing automation tools, including Marketo, Adobe Campaign, Smart Focus, Silverpop, Exact Target, Pure360, Adestra, and MailChimp. He holds certifications in IT Service Management (ITIL V3) and as a Certified Internet Webmaster. His technical skills extend to web design and development, with proficiency in HTML, CSS, and PHP, as well as experience with content management systems such as WordPress and Magento commerce.