Beatriz S.
About Beatriz S.
Beatriz S. is a Senior Digital Strategist with extensive experience in marketing across various industries. She has held key positions in companies such as I-COM Global, Tardigrade, and Keep.i, contributing to their marketing strategies and growth.
Current Role at Digital Silk
Beatriz S. serves as a Senior Digital Strategist at Digital Silk, a company focused on growing brands online. She has been in this role since 2024, contributing her expertise in digital marketing strategies to enhance brand visibility and engagement.
Previous Experience in Marketing
Before her current position, Beatriz worked in various marketing roles. She was Head of Marketing at I-COM Global for seven months in 2023, and held similar positions at Atlas Quantum and 4CADIA. Her experience spans multiple countries, including Brazil, Switzerland, and the United Kingdom.
Educational Background
Beatriz has a diverse educational background. She studied at the University of Oxford, focusing on Introduction to Micro Economy. She also completed Continuing Education in Organizational Leadership and Strategic Marketing at Insper Instituto de Ensino e Pesquisa. Additionally, she earned a certificate in Innovation and Entrepreneurship from Stanford University.
Leadership Roles and Contributions
Beatriz has held significant leadership roles, including serving as Chief Marketing Officer at Keep.i, where she contributed to the strategic vision of a real-time dashboard solution for marketers. She is also an Executive Board Member at Keep.i, overseeing the marketing strategy and team.
Technical Skills and Tools
Beatriz possesses a strong background in B2C marketing, utilizing various tools to optimize campaign performance. She is proficient in platforms such as Sendinblue, Google Ads, and Google Analytics, which she employs to track and enhance marketing effectiveness.