Courtney Bozigian
About Courtney Bozigian
Courtney Bozigian - Director of Brand Strategy
Courtney Bozigian serves as the Director of Brand Strategy, leveraging her extensive experience to manage and grow various brands. Her role involves developing strategies that enhance brand presence both online and offline. With over 15 years in the industry, she has honed her skills in global brand strategy, new product development, and overseeing retail management teams.
Courtney Bozigian's B2B and B2C Experience
Courtney Bozigian brings more than 15 years of experience in both B2B and B2C markets. Throughout her career, she has managed global brand strategies, launched new products, and led retail management teams at Fortune 500 companies. Her dual focus on business-to-business and business-to-consumer environments positions her as a versatile strategist capable of adapting to various market needs.
Courtney Bozigian's Approach to Brand Storytelling
Courtney Bozigian excels in using brand storytelling to forge deeper connections with consumers. She employs a strategic-creative mindset to create compelling narratives that resonate with target audiences. Her entrepreneurial spirit aids in identifying unique angles and stories that distinguish each brand in a competitive market.
Expertise in E-Commerce and Retail Expansion by Courtney Bozigian
Courtney Bozigian focuses on growing brands to increase sales and expand their presence in both e-commerce and retail spaces. Her strategies are designed to optimize brand visibility and customer reach, ensuring notable improvements in sales performance and market penetration. Her hands-on approach combines strategic planning with actionable steps to achieve retail success.
Courtney Bozigian's Teaching Roles in Marketing
Courtney Bozigian teaches university-level marketing courses, covering subjects such as marketing research, consumer behavior, and business communications. Her academic involvement highlights her commitment to educating the next generation of marketers, drawing from her extensive professional background to offer practical insights and leadership to students.