Rositsa Balabanova
About Rositsa Balabanova
Rositsa Balabanova is a Content Specialist currently working at Digital Silk in Miami, Florida. She has extensive experience in marketing and public relations, having held various roles at Kempinski Hotel Zografski Sofia and a strong academic background in English and American Studies.
Current Role at Digital Silk
Rositsa Balabanova serves as a Content Specialist at Digital Silk, a position she has held since 2021. In this role, she focuses on developing SEO content strategies that enhance client visibility and engagement across various industries. Her work combines strategic thinking with creativity, allowing her to produce content that resonates with audiences and drives brand success.
Previous Experience at Kempinski Hotel Zografski Sofia
Rositsa Balabanova has extensive experience at Kempinski Hotel Zografski Sofia, where she worked in various roles from 2000 to 2015. Initially, she served as a Translator at the hotel Business Centre for three years. She then transitioned to Manager Market Communications from 2003 to 2007, followed by her role as Marketing and PR Manager from 2007 to 2015. Her responsibilities included managing marketing strategies and public relations efforts for the hotel.
Educational Background
Rositsa Balabanova holds a Master’s Degree in English and American Studies from Sofia University St. Kliment Ohridski, where she studied from 1991 to 1997. Additionally, she has pursued further education in English linguistics and literature at the University of Leeds in the UK in 1996. She also completed a Public Relations specialization at M3 Communications College from 2003 to 2004.
Content Creation and SEO Expertise
Rositsa Balabanova has a proven track record in content creation and SEO. She develops strategies that have successfully secured top Google rankings for diverse target audiences. Her unique blend of marketing and PR expertise enhances the effectiveness of web copy and blogs, contributing to improved client engagement and visibility.
Language and Communication Skills
Rositsa Balabanova has a strong foundation in language and communication, having studied at the Russian Language School Kliment Ohridski in Sofia from 1979 to 1986 and the English Language School Liliana Dimitrova from 1986 to 1991. These experiences have equipped her with the skills necessary for effective communication in her professional roles.