Fathiah Abdul
About Fathiah Abdul
Fathiah Abdul is a Senior Yield Manager at Digital Turbine, where she has worked since 2019. She has a background in marketing and cybersecurity, with experience in establishing partnerships with major companies and leading revenue operations across regions.
Work at Digital Turbine
Fathiah Abdul has been employed at Digital Turbine as a Senior Yield Manager since 2019. In this role, she has successfully led revenue operations for On-Device Services (Ignite) across the APAC and EMEA regions. Her responsibilities include optimizing yield management strategies and enhancing partnerships to drive revenue growth.
Previous Experience in Media and Marketing
Prior to her role at Digital Turbine, Fathiah Abdul worked as a Media Account Manager at gyro from 2018 to 2019, where she focused on the APAC market. She also served as a Senior Media Planner at Carat from 2017 to 2018. Her experience includes a position as a Marketing Specialist at Flight Centre Travel Group from 2012 to 2016, where she contributed to various marketing initiatives.
Education and Expertise
Fathiah Abdul studied at RMIT University, where she earned a Bachelor of Business with a focus on Marketing from 2009 to 2011. She furthered her education at the Centre for Cybersecurity, studying Cybersecurity for six months in 2022. This combination of marketing and cybersecurity knowledge enhances her capabilities in the digital landscape.
Partnership Development and Achievements
Fathiah Abdul played a pivotal role in establishing new partnerships with major companies such as Xiaomi, A1 Telekom, Nokia, Telefonica, Bouygues, and Motorola. She was also a key driver in the core team that successfully closed the Motorola Global deal, contributing significantly to its success and enhancing Digital Turbine's market presence.