Gregory Wester
About Gregory Wester
Gregory Wester serves as the Chief Marketing Officer for the On-Device Business Unit at Digital Turbine, where he focuses on B2B marketing and strategic selling. He has extensive experience in marketing roles across various companies, including Mobile Posse and Organic Online, and holds degrees from Cornell University and Harvard Graduate School of Education.
Current Role at Digital Turbine
Gregory Wester serves as the Chief Marketing Officer for the On-Device Business Unit at Digital Turbine. He has held this position since 2020, contributing to the company's marketing strategies and initiatives in New York, New York. His role emphasizes B2B marketing and strategic selling, focusing on enhancing the company's market presence and driving growth.
Previous Experience in Marketing Leadership
Before joining Digital Turbine, Gregory Wester was the Chief Marketing Officer at Mobile Posse from 2018 to 2020. He also held the position of Chief Operating Officer and EVP of Sales & Marketing at VoodooVox from 2005 to 2011. His extensive background includes serving as Vice President at both Organic Online and Yankee Group, where he developed marketing strategies and managed business development efforts.
Educational Background
Gregory Wester studied at Cornell University, where he earned a Bachelor of Science degree in Engineering and Psychology. He furthered his education at Harvard Graduate School of Education, focusing on Marketing and Statistics. This academic foundation supports his expertise in marketing analytics and insight-driven research.
Expertise in Marketing and Technology
Gregory Wester possesses significant expertise in media measurement and emerging technologies. His specialization in marketing analytics allows him to leverage data for strategic decision-making. He has a proven track record in boosting revenues through mobile product innovation, demonstrating his ability to adapt to changing market dynamics.
Career Timeline and Impact
Gregory Wester's career spans several leadership roles in marketing and business development. He worked at Mobile Posse for nine years in various capacities, including SVP of Marketing & Business Development. His tenure at Organic Online and Yankee Group further solidified his reputation in the industry. His focus on strategic selling and B2B marketing has contributed to the success of the organizations he has been part of.