Hümeyra Akdoğan
About Hümeyra Akdoğan
Hümeyra Akdoğan is an Account Manager specializing in Brand and Programmatic at Digital Turbine, with a focus on the EMEA region. She has a background in business administration and extensive experience in managing client relationships and optimizing campaign performance.
Work at Digital Turbine
Hümeyra Akdoğan serves as an Account Manager for Brand and Programmatic in the EMEA region at Digital Turbine. She has been in this role since 2022, where she manages day-to-day relationships with brands and agencies across the entire MENA region. Her responsibilities include coordinating cross-functional teams from AdOps, Analytics, QA, Creative, and Sales to ensure optimal campaign performance and execution. Hümeyra provides consultancy on both technical and commercial matters for clients, developing strategic plans to enhance the success of programmatic campaigns.
Education and Expertise
Hümeyra Akdoğan holds a Bachelor of Business Administration (BBA) from Istanbul University, which she completed in 2019. She also studied Business Administration at Pforzheim University, earning a Bachelor of Arts (BA) in 2018. Her educational background equips her with a solid foundation in business principles, which she applies in her current role and previous positions. Hümeyra has developed expertise in programmatic advertising, mobile gaming, and cross-functional team coordination.
Background
Hümeyra Akdoğan has a diverse professional background, having worked in various roles across different organizations. She began her career as an Event Assistant at BU Ajans from 2015 to 2017. Following this, she worked as a Sales Representative at Hennes Mauritz for two months in 2017. Hümeyra also gained experience as a Procurement Intern at PwC Turkey from 2017 to 2018 and served as an Authorized Assistant Auditor at TEB from 2021 to 2022. Her roles have provided her with insights into sales, auditing, and procurement.
Achievements
Throughout her career, Hümeyra Akdoğan has demonstrated her ability to manage relationships with brands and agencies effectively. She has experience working with top Demand-Side Platforms (DSPs) and has developed an affinity for various User Interfaces (UIs). Hümeyra is also skilled in coordinating troubleshooting sessions with top viewability vendors. Her international business experience spans the EMEA region, allowing her to guide clients and agencies specifically about mobile gaming and its potential to achieve business goals.