Joyce Tao
About Joyce Tao
Joyce Tao is a UI Designer with extensive experience in user interface and user experience design. She has worked for notable companies such as Digital Turbine and AT&T, and holds a Bachelor of Fine Arts from The University of Texas at Austin.
Work at Digital Turbine
Joyce Tao has been employed at Digital Turbine as a UI Designer since 2018. In this role, she focuses on creating user-friendly interfaces that enhance the overall user experience. Her work contributes to the company's mission of delivering innovative mobile solutions. Joyce's tenure at Digital Turbine spans over six years, during which she has played a significant role in various design projects.
Previous Experience in UI/UX Design
Prior to her current position, Joyce Tao held several roles in UI/UX design. She worked at AT&T as a Professional-User Experience Designer from 2013 to 2016, where she contributed to enhancing user interactions. Before that, she served as a UI/UX Designer at Liaison Resources for seven months in 2012. Additionally, Joyce gained experience as a Freelance UI Designer from 2012 to 2018, allowing her to work on diverse projects and collaborate with various clients.
Education and Expertise
Joyce Tao earned her Bachelor of Fine Arts (BFA) in Design from The University of Texas at Austin, where she studied from 2005 to 2009. This educational background provided her with a solid foundation in design principles and practices. Her expertise encompasses UI design, user experience, and visual identity, which she has applied throughout her career in various roles.
Background in Graphic Design
Joyce Tao began her career in graphic design, serving as a Graphic Design Intern at Brilliant Magazine in 2008. She later worked as a Flash Designer at RMM Online Advertising from 2009 to 2011 and at BancVue Interactive from 2011 to 2012. These early experiences helped her develop a strong understanding of visual communication and design aesthetics, which she has built upon in her subsequent roles.
Design Contributions and Projects
Throughout her career, Joyce Tao has made significant contributions to design projects. She developed a comprehensive design system that integrated brand elements such as logos, type families, color palettes, iconography, and pattern libraries. Additionally, she created demo videos for product teams using Adobe AfterEffects and Premiere to illustrate user flow, showcasing her ability to communicate design concepts effectively.