Laura Isabel Peterson
About Laura Isabel Peterson
Laura Isabel Peterson serves as the Head of Revenue Operations for the Americas at Digital Turbine, where she has worked since 2021. She has extensive experience in revenue operations, customer relations, and competitive analysis, with a background that includes roles at various companies in the advertising and technology sectors.
Current Role at Digital Turbine
Laura Isabel Peterson serves as the Head of Revenue Operations for the Americas at Digital Turbine. She has held this position since 2021, overseeing revenue operations across the region. Her role involves strategic management and coordination of revenue-related activities, ensuring alignment with the company's objectives.
Previous Experience at Digital Turbine
Prior to her current role, Laura worked at Digital Turbine in various capacities. She served as the Director of Yield Management from 2017 to 2020 and as an Advertising Channel Account Manager from 2015 to 2017. In these positions, she focused on optimizing yield and managing advertising channels, contributing to the company's growth in the digital advertising space.
Professional Background
Laura has a diverse professional background that includes roles in account management and media direction. She worked at RapportWW as an Associate Media Director and Account Manager from 2013 to 2015. Earlier in her career, she gained experience as an Account Management Intern at McKinney from 2009 to 2010 and as a Summer Intern at Viva Vision in 2007.
Education and Expertise
Laura holds a Bachelor of Arts degree from the University of North Carolina at Chapel Hill, where she studied Journalism & Mass Communications with a focus on Advertising and Communication Studies. Her education complements her expertise in managing revenue operations and her skills in competitive analysis and customer relations.
Skills and Language Proficiency
Laura possesses strong technical skills in Adobe Photoshop and Microsoft Office Suite, which support her creative and operational tasks. Additionally, she is fluent in Spanish, enhancing her ability to communicate effectively in diverse markets and contribute to operations across the Americas.