Paola Requesens Buitron
About Paola Requesens Buitron
Paola Requesens Buitron is the Yield Manager for LATAM at Digital Turbine, where she has worked since 2020. She has a background in digital advertising and marketing, with previous roles at Editorial Oceano and YuMe.
Work at Digital Turbine
Currently, Paola Requesens Buitron serves as the Yield Manager for the Latin American region at Digital Turbine. She has held this position since 2020, contributing to the company's efforts in optimizing yield strategies and enhancing digital advertising performance in the region.
Previous Experience in Marketing and PR
Before joining Digital Turbine, Paola worked at Editorial Oceano as Regional PR from 2019 to 2020. Her role involved managing public relations efforts in Mexico for one year. Prior to that, she spent four years at YuMe as the Marketing and Social Media Coordinator for LATAM, from 2015 to 2019, where she focused on digital marketing strategies and social media engagement.
Education and Expertise
Paola Requesens Buitron studied at Universidad del Valle de México, where she earned a Licenciatura in Comunicación, general, from 2012 to 2016. Her educational background laid the foundation for her strong proficiency in digital advertising, metrics, and KPI analysis, which she applies in her current role.
Technical Skills and Tools
Paola possesses extensive skills in various technical tools essential for her roles. She is experienced in using Salesforce and Mailchimp for organizational and marketing purposes. Additionally, she is skilled in video editing, utilizing software such as Avid, Final Cut, and Pro Tools, and is proficient in both PC and Mac platforms.
Organizational Skills
Paola demonstrates a high capacity for organization and follow-up in professional settings. Her ability to manage tasks effectively contributes to her success in roles that require attention to detail and strategic planning.