Raluca Barbulescu

Raluca Barbulescu

Lead Product Marketing Manager, Alternative Distribution & App Stores @ Digital Turbine

About Raluca Barbulescu

Raluca Barbulescu serves as the Lead Product Marketing Manager for Alternative Distribution & App Stores at Digital Turbine and has held various leadership roles in marketing and education. With a strong background in product marketing and a commitment to empathetic leadership, she advocates for data-driven strategies and intrapreneurial spirit in her work.

Work at Digital Turbine

Raluca Barbulescu serves as the Lead Product Marketing Manager for Alternative Distribution & App Stores at Digital Turbine. She has held this position since 2022, contributing to the company's marketing strategies in the Washington DC-Baltimore Area. Her role involves shaping product roadmaps and implementing KPI-driven content planning, which includes various forms of media such as newsletters, podcasts, and thought leadership articles.

Current Role at e-spres-oh

Since 2021, Raluca has been a Partner at e-spres-oh, where she leverages her expertise in product marketing and strategic partnerships. Her tenure at the company has included previous roles such as Chief Marketing Officer and Director of Strategic Partnerships, demonstrating her extensive experience in the marketing sector.

Experience at Institute for Education

Raluca has a significant history with the Institute for Education, where she has held multiple roles since 2017. She currently serves as a Senior Advisor, a position she has maintained since 2019. Previously, she was the Editor In Chief of IFE Magazine and the Chief Operating Officer, showcasing her leadership capabilities and editorial expertise within the organization.

Educational Background

Raluca Barbulescu holds a Master of Science in Media Management from the University of Bucharest, where she studied from 2011 to 2013. She also earned a Bachelor of Arts in Journalism from West University of Timisoara, completing her studies there from 2008 to 2011. Her educational background supports her professional focus on product marketing and media.

Advocacy and Professional Focus

Raluca advocates for empathetic leadership and values intrapreneurial spirits in her professional approach. She emphasizes KPI-driven content planning and specializes in shaping product roadmaps through market research and data analysis. Outside of her professional commitments, she enjoys running and promoting empathy in the workplace.

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