Shimolika Rachala
About Shimolika Rachala
Shimolika Rachala is a Yield Manager at Digital Turbine, where she has worked since 2017. She has a diverse background in digital marketing and technical roles, with prior experience at companies such as Pocketmath, Doubleclick, and Dell.
Work at Digital Turbine
Shimolika Rachala has been employed at Digital Turbine as a Yield Manager since 2017. In this role, she is responsible for optimizing advertising yield and revenue. Her tenure at Digital Turbine spans over seven years, during which she has contributed to the company's growth in the digital advertising sector. The position requires a combination of analytical skills and market knowledge to enhance yield strategies effectively.
Previous Experience at Pocketmath
Prior to her current role, Shimolika Rachala worked at Pocketmath in various capacities. She served as a Supply Account Manager for four months in 2017, where she managed supply-side relationships. Additionally, she held the position of Client Services Analyst for five months from 2015 to 2016, and was the Brandsafety Team Lead for one year from 2016 to 2017. These roles involved client interaction and ensuring brand safety in advertising.
Background in Technical Roles
Shimolika Rachala has a background in technical roles, having worked as a Technical Product Specialist at Doubleclick from 2013 to 2015. In this position, she focused on product support and technical solutions in New York City. Earlier in her career, she was a Technical Support Analyst at Dell for five months in 2009, providing technical assistance to customers.
Education and Expertise
Shimolika Rachala holds a Bachelor's degree in Informatics from Jawaharlal Nehru Technological University. She furthered her education by obtaining a Master's degree from CQUniversity, completing her studies from 2011 to 2012. Her educational background provides a strong foundation for her roles in digital advertising and technical support.
Experience in SEO Analysis
In 2012, Shimolika Rachala worked as an SEO Analyst at Outward Bound Australia for four months. This role involved analyzing search engine optimization strategies and improving online visibility. Her experience in SEO complements her skills in digital marketing and yield management.