Yagiz Okumus
About Yagiz Okumus
Yagiz Okumus serves as the Manager of Brand Advertising Operations for EMEA and LATAM at Digital Turbine, a position he has held since 2024. He has extensive experience in programmatic trading and performance marketing, having worked for notable companies such as Dentsu Aegis Network and Forward Media Turkey.
Work at Digital Turbine
Yagiz Okumus serves as the Manager of Brand Advertising Operations for EMEA and LATAM at Digital Turbine. He has held this position since 2024 and is based in Istanbul, Türkiye. In this role, he is responsible for overseeing brand advertising initiatives across the specified regions, contributing to the company's strategic marketing efforts.
Previous Experience in Programmatic Advertising
Before joining Digital Turbine, Yagiz Okumus worked at Amnet Programmatic Experts for Dentsu Aegis Network as a Programmatic Trader from 2017 to 2020. His role involved managing programmatic advertising campaigns, optimizing performance, and ensuring effective media buying strategies. Additionally, he served as Programmatic Media Director at Forward Media Turkey from 2022 to 2023 and as Biddable Media Manager from 2020 to 2022, where he focused on programmatic media strategies.
Leadership in Performance Marketing
Yagiz Okumus was the Performance Marketing Team Lead at Minds2Lead from 2023 to 2024. In this capacity, he led a team focused on performance marketing strategies, driving results through data-driven decision-making. His leadership contributed to the development and execution of effective marketing campaigns.
Educational Background
Yagiz Okumus studied at İstanbul Bilgi Üniversitesi, where he earned a degree in Reklamcılık (Advertising) with a GPA of 3.40 from 2009 to 2014. He also participated in an Erasmus Exchange program at EPHEC, focusing on International Marketing and Advertising from 2012 to 2013. This educational background provided him with a solid foundation in marketing principles and practices.
Early Career Development
Yagiz Okumus began his career as an Operations Specialist at Netcom Medya from 2015 to 2017. This role allowed him to gain valuable experience in media operations and set the stage for his subsequent positions in programmatic and performance marketing.