Mario Pufahl
About Mario Pufahl
Mario Pufahl serves as the Chief Sales Officer at DIGITALL, where he oversees international sales and business development. He is an expert in sales, CRM, and digitalization, with over 20 years of experience and a history of leadership roles in various consulting firms and multinational companies.
Current Role at DIGITALL
Mario Pufahl serves as the Group Chief Sales Officer (CSO) at DIGITALL, a position he has held since 2022. In this role, he is responsible for international sales and business development, managing a significant portfolio that generates over 85 million EUR in revenue. His leadership at DIGITALL focuses on enhancing sales strategies and driving digital transformation within the organization.
Professional Background
Mario Pufahl began his career as a CRM business consultant with Ernst & Young. He has held leadership roles at several prominent consulting firms, including Capgemini and Horváth & Partners, and has worked with international companies such as Johnson & Johnson and E.ON. His extensive experience spans over 20 years in the fields of sales, marketing, and service organizations.
Education and Expertise
Mario Pufahl earned his Master of Business Administration (M.B.A.) in Marketing/Marketing Management from the University of Münster, where he studied from 1995 to 2000. He has further enhanced his qualifications by becoming a Member of the Supervisory Board through the Board Academy from 2014 to 2015. His academic background supports his expertise in sales performance management and digitalization.
Publications and Speaking Engagements
Mario Pufahl is an accomplished author, having written numerous articles, studies, and books on sales, CRM, and sales controlling. Notable works include 'Sales Performance Management (2nd edition)' and 'Sales Controlling (6th edition)'. He is also active as a speaker and expert at specialist congresses and corporate events, sharing his insights on sales and digitalization.
International Experience
Mario Pufahl has lived and worked in various countries, including the USA, Great Britain, and Norway. This international experience has contributed to his recognition as a sales expert on a global scale. He has over 20 years of practical experience in planning and executing customer management projects for large companies, further solidifying his expertise in the field.