Donna Lu
About Donna Lu
Donna Lu is a Marketing Specialist based in Vancouver, British Columbia, with a background in Communications and Psychology. She has held various roles in marketing and leadership within organizations such as DIJGTAL and Young Women in Business, while also engaging in activities like powerlifting and sewing.
Work at DIJGTAL
Currently, Donna Lu serves as a Marketing Specialist at DIJGTAL, a position she has held since 2021. Her role involves developing and implementing marketing strategies to enhance brand visibility and engagement. Prior to this, she worked as a Marketing Coordinator at DIJGTAL from 2020 to 2021, where she contributed to various marketing initiatives. Her experience at DIJGTAL reflects her commitment to advancing her career in the marketing field.
Education and Expertise
Donna Lu completed a double major in Communications and Psychology at Simon Fraser University, earning a Bachelor of Arts (BA) from 2012 to 2017. She also studied Marketing/Marketing Management and Marketing Communications at the British Columbia Institute of Technology, where she achieved a Diploma from 2018 to 2020. This educational background provides her with a strong foundation in both marketing principles and human behavior, enhancing her effectiveness as a marketing professional.
Background
Donna Lu has a diverse background in marketing and leadership roles. She began her career as a Digital Marketing Coordinator (Co-op) at Tradable Bits in 2019 for two months. She also held leadership positions at Young Women in Business (YWiB), serving as VP of Club Development and VP of Finance for the BCIT Chapter from 2018 to 2020. These roles allowed her to develop her skills in marketing and organizational management.
Achievements
Throughout her career, Donna Lu has actively sought new challenges to foster personal growth. Her involvement with Young Women in Business (YWiB) showcases her dedication to empowering women in business and developing leadership skills. Additionally, her participation in various marketing roles has equipped her with practical experience in the field, contributing to her professional development.
Personal Interests
In her spare time, Donna Lu engages in activities such as powerlifting, snowboarding, and playing ultimate frisbee. She also enjoys sewing and creating new garments as a hobby. These interests reflect her active lifestyle and creativity, complementing her professional pursuits in marketing.