Joely Ho
About Joely Ho
Joely Ho is a Paid Media Specialist with extensive experience in digital marketing and campaign management. She has worked with various companies, including TEDxUTSC, Reprise Digital, and DIJGTAL, and holds a Bachelor's Degree in Management International Business from the University of Toronto Scarborough.
Current Role at DIJGTAL
Joely Ho currently works as a Paid Media Specialist at DIJGTAL, a position she has held since 2022. In this role, she focuses on the execution of paid media campaigns, utilizing tools like Smartly.io for cross-platform management and creative automation. Joely collaborates with global teams to support the wider acquisition team at MaximBet, contributing to the company's marketing strategies.
Previous Experience in Marketing and Communications
Joely has a diverse background in marketing and communications. She served as the Lead of Marketing & Communications at TEDxUTSC from 2019 to 2020, where she was responsible for promoting events in the Toronto area. Additionally, she worked as a Campaign Manager for Paid Social at Reprise Digital in 2021 and as a Senior Campaign Manager at 25holdings PerroMart in Singapore from 2018 to 2019.
Educational Background
Joely studied at the University of Toronto Scarborough, where she earned a Bachelor’s Degree in Management International Business from 2014 to 2020. She also pursued a Minor in Chinese Language and Literature during her studies. In addition, she completed the Canadian Investment Funds Course (CIFC) at IFSE Institute in 2019 and participated in a One Semester Exchange program at the National University of Singapore in 2017.
Skills in Paid Media Campaigns
Joely possesses expertise in creating and executing paid media campaigns across various platforms, including Facebook, Instagram, Snapchat, and Twitter. She has been involved in programmatic campaigns on The Trade Desk, utilizing Data Management Platforms (DMPs) and Supply-Side Platforms (SSPs) to optimize campaign performance. Her work emphasizes the customer lifecycle journey, nurturing users from first-time interactions to becoming advocates.
Career Progression and Roles
Joely's career includes a range of roles in different sectors. She worked as a Digital Marketing Specialist at Vena Solutions in 2021 and held positions at BMO Financial Group as a Personal Banker and Customer Service Representative from 2013 to 2021. Her early experience includes a role as a People Projects Officer at Swire Hotels in Hong Kong and as a Facilities Coordinator (Co-op) at Softchoice in Toronto.