Sean Gelera
About Sean Gelera
Sean Gelera is a Loyalty & Retention Manager with extensive experience in customer relationship management and digital marketing. He has worked in various roles across multiple companies, including BCLC and Churchill Downs Incorporated, and specializes in Conversion Rate Optimization and Salesforce tools.
Current Role at DIJGTAL
Sean Gelera serves as the Loyalty & Retention Manager at DIJGTAL since 2022. In this role, he focuses on developing strategies to enhance customer loyalty and retention. His responsibilities include analyzing customer behavior and implementing targeted marketing initiatives to improve engagement. His expertise in customer relationship management supports the company's objectives in maintaining a loyal customer base.
Previous Experience in Marketing and CRM
Sean Gelera has extensive experience in marketing and customer relationship management. He worked at BCLC in various roles, including Marketing Specialist and Digital Marketing Specialist from 2014 to 2018, and Interim Senior Specialist, CRM for five months in 2018. He also served as CRM Manager at Churchill Downs Incorporated from 2020 to 2022 and as Email Marketing & CRM Manager at INDOCHINO from 2019 to 2020. His diverse background in these positions has equipped him with valuable skills in managing customer interactions and marketing campaigns.
Education and Expertise in Marketing
Sean Gelera earned a Bachelor of Business Administration (B.B.A.) in Marketing from Simon Fraser University, completing his studies from 2007 to 2012. His academic background provides a solid foundation for his professional expertise. He specializes in Conversion Rate Optimization and possesses skills in Salesforce and Salesforce Marketing Cloud, which are essential for effective marketing and customer relationship management.
Background in Direct Mail Marketing
Sean Gelera has a strong background in Direct Mail Marketing, a traditional strategy that involves sending physical promotional materials to customers. This experience complements his digital marketing skills, allowing him to implement a comprehensive approach to customer engagement. His knowledge in this area enhances his ability to create effective marketing campaigns that resonate with diverse audiences.
Career Progression and Roles
Sean Gelera's career spans various roles in marketing and customer relationship management. He began as an Entertainment Associate at Future Shop from 2007 to 2011, followed by positions at Fluor and Credit Counselling Society. His journey includes significant roles at BCLC and Churchill Downs Incorporated, culminating in his current position at DIJGTAL. This progression illustrates his commitment to advancing in the marketing field.