Srijani Chaudhuri
About Srijani Chaudhuri
Srijani Chaudhuri is a Marketing Associate at DiligenceVault in New York, where she has worked since 2021. She has a background in marketing and business development, with experience in various roles across different regions, including the UK and India.
Work at DiligenceVault
Srijani Chaudhuri has been serving as a Marketing Associate at DiligenceVault since 2021. In this role, she has led marketing efforts specifically for the asset manager segment. She collaborates cross-functionally with Sales and Product teams, as well as third-party vendors, to enhance the company's marketing strategies. Her contributions include implementing targeted marketing strategies across various global markets, including the USA, EMEA, and APAC, focusing on both institutional investors and asset managers.
Education and Expertise
Srijani Chaudhuri holds a Master's degree in Management from the University of Warwick - Warwick Business School, which she completed in 2020. She earned her Bachelor of Arts in English Honours from Sri Venkateswara College, Delhi University, from 2015 to 2018. Prior to that, she studied Humanities at G.D. Birla Centre for Education, achieving her high school diploma in 2015. Her educational background provides her with a strong foundation in both management and communication, essential for her marketing role.
Background
Before joining DiligenceVault, Srijani Chaudhuri gained experience in various marketing roles. She worked as a Marketing and Business Development Intern at Nucoro for two months in 2021. Additionally, she served as a Creative Associate at VOLUME, a creative agency, for five months in 2018-2019. Earlier in her career, she was a Skill Analysis Trainee at Tata Steel Processing And Distribution Ltd. for one month in 2018. These roles have contributed to her comprehensive understanding of marketing and business development.
Achievements
Srijani Chaudhuri has made significant contributions to marketing initiatives at DiligenceVault. She enhanced SEO through targeted keyword research and content alignment, which led to a 40% increase in website traffic and a 60% increase in LinkedIn followers. She executed a successful Go to Market (GTM) campaign that resulted in a 50% increase in lead generation for upselling on the fund manager side. Additionally, she managed various marketing collaterals and developed targeted email marketing initiatives, including Account Based Marketing (ABM) campaigns.