Erika C. Spalding
About Erika C. Spalding
Erika C. Spalding serves as the Chief Marketing Officer at Dill Dinkers, a position she has held since 2023. With over 20 years of experience in the non-profit sector and expertise in franchise operations, she has held various leadership roles in marketing and communications.
Current Role at Dill Dinkers
Erika C. Spalding serves as the Chief Marketing Officer at Dill Dinkers, a position she has held since 2023. In this role, she is responsible for overseeing the marketing strategies and initiatives of the company. Her leadership focuses on enhancing brand visibility and driving growth through innovative marketing approaches.
Previous Experience in Marketing and Leadership
Prior to her current role, Spalding worked at Dill Dinkers as Vice President of Marketing and Franchising for five months in 2023. She also held the position of Interim Executive Director at Northern Virginia Food Rescue from 2022 to 2023. Her extensive background includes five years as Vice President of Corporate Communications and Marketing at Didlake, where she also served as Assistant Vice President and Director of Integrated Communications Planning.
Educational Background and Certifications
Spalding holds a Bachelor of Science in Marketing with a Minor in Information Technology from George Mason University. She has pursued further education at Cornell University, where she earned multiple Executive Leadership Certificates in Social Media Strategy, PR Strategy, and Sales Growth between 2020 and 2023. Additionally, she studied Foundations of Autism Spectrum Disorder at Virginia Commonwealth University, obtaining a certificate in 2016.
Expertise in Non-Profit and Franchise Operations
With over 20 years of experience in the non-profit sector, Spalding has demonstrated a strong commitment to serving organizations that focus on community impact. Her expertise extends to franchise purchasing and operations, showcasing her understanding of business expansion and management. She has advanced skills in crisis communications, which are essential for navigating challenges in marketing and public relations.
Leadership and Communication Skills
Spalding possesses strong leadership qualities, particularly in team-building and effective communication. Her specialization in accessible communications ensures that marketing strategies are inclusive, reaching diverse audiences. She has a proven track record of bringing teams together to achieve common goals, highlighting her ability to foster collaboration in various organizational settings.