Justin Lui
About Justin Lui
Justin Lui serves as the Director of Pickleball Operations at Dill Dinkers in Rockville, Maryland, where he promotes the sport of pickleball. He has a background in talent development, having held various positions at Flywheel Digital, and has a degree in Marketing and Operations Management from the University of Maryland.
Current Role at Dill Dinkers
Justin Lui serves as the Director of Pickleball Operations at Dill Dinkers, a position he has held since 2024. In this role, he is responsible for overseeing all aspects of pickleball operations at the indoor facility located in Rockville, Maryland. His focus includes promoting the sport, managing events, and enhancing the overall experience for players and visitors.
Previous Experience at Flywheel Digital
Prior to his current role, Justin held multiple positions at Flywheel Digital. He served as Vice President of Talent Development from 2021 to 2023, where he led initiatives to develop and enhance talent within the organization. Before that, he was the Director of Talent Development from 2019 to 2021 and Senior Manager of Talent Development from 2017 to 2019, contributing to the growth of the company's workforce in Baltimore, Maryland.
Background in Marketing and Business Analytics
Justin studied at the University of Maryland - Robert H. Smith School of Business, where he earned a Bachelor of Science degree. His studies focused on Marketing, Operations Management, and Business Analytics, providing him with a solid foundation in business principles that he applies in his professional roles.
Experience at Compass Marketing Inc.
Before his tenure at Flywheel Digital, Justin worked at Compass Marketing Inc. He began as an eCommerce Marketing Analyst in 2014, where he contributed for five months, and then transitioned to the role of eCommerce Account Manager from 2014 to 2016. His work at Compass Marketing involved managing client accounts and developing eCommerce strategies.
Involvement in Pickleball Competitions
Justin is an active participant in pickleball tournaments, representing Team JOOLA. His involvement in competitive play reflects his commitment to the sport and enhances his role in promoting pickleball at Dill Dinkers.